Promotional Hospitality: Recruiting Employees to Rep Your Brand

By Emily Potter on Jul 18, 2018 @ 8:00AM CDT

Last time, we looked at using branded caps to rep your brand and entice new and potential clients for venues, event planners, resorts, and more.                                                 

Today, we’re going to discuss using them to recruit employees that will rep your brand within the hospitality industry.

Uber & Lyft

Rideshare services have taken over transportation in the last few years, shocking the taxi business. Companies like Uber and Lyft can use logoed hats to recruit new drivers, or as a gift for high-performing, five-star employees that will rep your brand.

With the addition of black cars and other options, businesses can further target high-profile users and send these customers products to rep your brand. It is not uncommon for young celebrities, especially social media influencers and YouTube stars, to use rideshares. If they are photographed wearing a cap branded with the logo, that will generate millions of brand impressions. 

Cruise Lines

Cruise lines leave all kinds of promotional products in their guests’ staterooms to be discovered upon boarding. Logoed hats are the perfect gift to receive on day one of a cruise because it can be used for the duration of your stay to protect you from the sun or hide that crazy beach hair.

Branded hats are kept for an average of seven months. That is just long enough to advertise the cruise’s brand and remind the owner of what a great trip they had, and it is time to book their next cruise.

Another way that cruise lines can use promotional products is to recruit potential employees. A lot of cruise lines have representatives attend job fairs at universities to recruit new graduates. The thought getting paid to spend a year sailing the world practically sells itself to most twenty-somethings. But a branded token to keep their mind on the idea never hurts.

Travel Agencies

Sometimes the stress of trying to plan and book a trip can be so overwhelming that you need a vacation from your vacation. That is what travel agency services are for.

Travel agents know all the ins and outs, tips and tricks, hidden locations, and best kept secrets of the hospitality industry. They have spent their career building relationships within the sector so that they can offer their customers discounts and deals they could never get booking a resort or airfare on their own.

However, a significant portion of the population is under the impression that they either cannot afford to go to an agency or think it is simply not worth the time or money when they can book everything online. So, it is up to the business and the individual agents to change the minds of their potential customers.

One of the simplest, most inexpensive and effective means of doing this is by offering promotional products, specifically branded caps.

If you can help hospitality companies see how valuable promotional headwear can be in growing and maintaining their customer base, your sales volumes are guaranteed to increase.

If you want more information on selling promotional caps into the hospitality industry, order a Business Development Kit today!

Don’t forget to check out the first blog in this series. What market would you like to see us cover next? Let us know in the comments below. You can also follow us on Facebook, LinkedIn, and Twitter.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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