The hotel industry earned $199.3 billion in revenue in 2016, a 4.92% increase from the previous year.
In this series, we will look at different types of companies related to travel, so that you will have a better understanding of how to target each.
You will learn how to reach out to common decision makers in various businesses. You will also learn how to optimize sales among differing promotional product usage behaviors.
Today, we’ll cover hats for hotels, event spaces, and casinos. Next time, we’ll look at ride share businesses, cruise ships, and travel agents.
Venues & Event Planners
Branded hats can be used by event spaces, ballrooms, and other venues as a part of the staff uniform.
Centers for the performance arts are theaters that house ballets, musicals, plays, operas, orchestras, and more. Other venues like convention centers house everything from concerts and magic shows to comedy shows and political rallies. Staff members at these venues can use logoed caps as part of their uniform as well.
You can also reach out to the talent to provide caps that will be resold at the event’s merchandise booth.
Wedding venues are a powerhouse sector in the U.S. Many of which have their own event coordinators on staff who are present during the big day to make sure everything goes off without a hitch.
Another piece of their job is attending bridal fairs or wedding expos. These are similar to a trade show, but they are local events where venues and vendors booth to meet with engaged couples and potential customers. These are the perfect place to hand out high-quality promotional headwear.
The average wedding costs upwards of $35,000, so it is important for venues and wedding planners to stand out from the crowd of similar businesses to win over the bride and groom. Hats will do exactly that.
A lot of famous venues are tourist attractions themselves. For instance, Madison Square Garden and the Grand Ole Opry are highly well-known locations. You can provide caps branded with the venue’s name or logo to be sold to visitors as well.
Casinos & Resorts
Casinos and resorts are another entertainment avenue that will use a lot of caps for their employee uniforms.
- Box Office Employees
- Golf Caddies
- Guest Services
- Maintenance Staff
- Room Service
- Security Guards
- Waiters and Waitresses
Casinos can include headwear into the swag bags they distribute to high rollers, VIPs, special guests, performers, etc. Resorts can include them in the welcome bags they place in suites or hand out at check-in.
Both casinos and resorts can also sell caps branded with their logo as souvenirs in the gift shops, just like they do with slippers, robes, beach towels, flip-flops, and more.
Hotels & AirBnBs
Hotels are known to leave small gifts in the rooms of VIP guests. Flower arrangements and chocolates are nice, but why not give a gift with staying power? Promotional caps not only show appreciation for guests but also act as walking billboards for the hotel.
Small, family-owned bed and breakfast businesses should really take advantage of this inexpensive advertising medium by giving hats to every guest that stays.
Services like AirBnB are gaining a lot of popularity. Guests can rent out an entire home, or opt to couch surf. AirBnB and companies like it can use promotional headwear to recruit hosts and to thank frequent-user guests.
If you want more information on selling promotional caps into the hospitality industry, order a Business Development Kit today!
Don’t forget to check back next time as we look at services like Uber, Lyft, and travel agencies.