Outdoor Cap Company Wins Two PPAI Gold Pyramid Awards

By Emily Potter on Dec 18, 2019 @ 8:00AM CST

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Since 2017, Outdoor Cap Company, Inc. has made a concerted effort to publicize its products and programs by entering a number of industry competitions.

We have been lucky enough to have received a PPAI Gold Pyramid Award in both 2018 and 2019 for Hatswork and OneTouch by Outdoor Cap. We won Counselor Magazine’s Best Supplier Self Promotion Award for our Business Development Kits (BDKs). Additionally, Hatswork was a finalist

for a Content Marketing Award in 2017.

We recently received word from PPAI that we won not one, but two Gold Pyramid Awards in 2020!

02-RESIZEDHatswork has once again won in the Technology category for blogs, podcasts, and digital news.

Hatswork is a free web resource to spread the good news of headwear’s value as a promotional tool for business. You will find resources for promotional product distributors and decorators to share with consumers.

Hatswork is an unbranded blog by Outdoor Cap. Its audience includes any promotional product professional as well as business owners or end consumers looking to utilize promotional products to advertise.

We position headwear as the #1 marketing tool for businesses and organizations because of its low cost per impression and consumer favorability.

The goal of Hatswork is to create demand for caps in the $23.3 billion promotional product industry by both businesses and end users. We also educate distributors and decorators, so they can adequately and confidently sell custom headwear to their clients.

We write about industry news, headwear buying practices, apparel trends, decoration techniques, selling tips, and more.

Since its launch in February 2016, we have published over 275 articles on Hatswork.

“Headwear has gone through a renaissance in recent years because people find more value in higher quality, higher brand value items,” says Ben Roberts, Senior VP of Marketing at Outdoor Cap. “With headwear being one of the most visible ways to represent a brand, more distributors should get versed in headwear, lean on a great supplier to help them through the details, and help consumers understand the value of headwear is extremely high.”

01-RESIZED

Our BDKs won for the Supplier Sales Support Materials award within the Marketing Programs classification.

Outdoor Cap developed our BDKs to help our distributors and make it easier to sell our headwear to their customers. Each BDK contains the following:

  • A Custom Cap for Each of Our Three Decoration Programs
  • A Flyer Explaining the Details Each Decoration Program
  • Industry Specific Sales White Paper
  • Customizable Flyer Handout
  • Customer Focused PowerPoint Sales Presentation
  • How to Use BDK Blogs

BDKs offer our distributors a turnkey ideation and selling solution within the promotional headwear space. We have developed and delivered 14 different BDKs that address the vertical markets in our business.

The PPAI Expo is held in Las Vegas each January; will you be attending in 2020? To stay up to date on all of our achievements and promotions, be sure to follow us on Facebook, LinkedIn, and Twitter.

Emily Potter

Emily Potter

Emily was the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide. Emily has moved on to pursue other interests but her content will always be part of Outdoor Cap.

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