We have been lucky enough to have received a PPAI Gold Pyramid Award in both 2018 and 2019 for Hatswork and OneTouch by Outdoor Cap. We won Counselor Magazine’s Best Supplier Self Promotion Award for our Business Development Kits (BDKs). Additionally, Hatswork was a finalist
Hatswork is a free web resource to spread the good news of headwear’s value as a promotional tool for business. You will find resources for promotional product distributors and decorators to share with consumers.
Hatswork is an unbranded blog by Outdoor Cap. Its audience includes any promotional product professional as well as business owners or end consumers looking to utilize promotional products to advertise.
We position headwear as the #1 marketing tool for businesses and organizations because of its low cost per impression and consumer favorability.
The goal of Hatswork is to create demand for caps in the $23.3 billion promotional product industry by both businesses and end users. We also educate distributors and decorators, so they can adequately and confidently sell custom headwear to their clients.
We write about industry news, headwear buying practices, apparel trends, decoration techniques, selling tips, and more.
“Headwear has gone through a renaissance in recent years because people find more value in higher quality, higher brand value items,” says Ben Roberts, Senior VP of Marketing at Outdoor Cap. “With headwear being one of the most visible ways to represent a brand, more distributors should get versed in headwear, lean on a great supplier to help them through the details, and help consumers understand the value of headwear is extremely high.”
Our BDKs won for the Supplier Sales Support Materials award within the Marketing Programs classification.
- A Custom Cap for Each of Our Three Decoration Programs
- A Flyer Explaining the Details Each Decoration Program
- Industry Specific Sales White Paper
- Customizable Flyer Handout
- Customer Focused PowerPoint Sales Presentation
- How to Use BDK Blogs
BDKs offer our distributors a turnkey ideation and selling solution within the promotional headwear space. We have developed and delivered 14 different BDKs that address the vertical markets in our business.
- Real Estate
- Health Care