Men’s Hat Trends: Autumn/Winter 2020

By Emily Potter on Jan 10, 2020 @ 8:00AM CST

12b49e5f-a693-4b33-8a4f-eaa0264fa0cbWelcome to men’s hats, the second article in the Autumn/Winter 2019 style series.

This season, there are three overarching trends.          

The first style for the A/W ’20 season is full of comfortable pieces made of high-quality materials consumers can count on.

The next trend consists of technical and construction aspects including exterior construction details like exposed seams and taping.

The final style focuses on updating old classic elements to better meet the modern needs of consumers.

Check out our blog from last week where we covered women’s styles. In the coming weeks, we will go over youth trends, so stay tuned.

It’s not too late to review and prepare for Spring/Summer 2020 as well.

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Men’s Hats: Style and Personality

This season, men’s hats will include a lot of thick, durable fabrics like denim, canvas, ripstop, corduroy, as well as soft twills and heathered fabrics. You’ll see different shapes including trucker caps, split panels, and campers.

Cold Weather

Poms, ear flaps, faux fur, and facemasks will all adorn this year’s batch of knits and cold-weather men's hats. We’re also seeing cuffed beanies, trappers, and jacquard styles.

Outdoorsy

This season is all about hunting, fishing, and other outdoor entertainment markets. You’ll see detailed nature illustrations, all types of camo patterns, and vintage looks with scout patches.

Surf and Skate

Unstructured 5-panel caps have taken over this market. You can expect brighter colors like buttery yellow, gold, and saturated neons, with decoration elements that include screen printing, patterned visors, and multiple logos on a single cap.

Old School

Browns, olives, and other earth tones will work as the base for a substantial portion of products with unique fabrics and textures like denim and leather and vintage baseball pinstripes. This style focuses on quality craftsmanship and functional, weathered men’s hats.

You’ll see scout patches and bright accent colors including sunset designs.

Americana

The Americana trend is very prominent within men’s hats. This season, you can expect distressed and vintage styles with flag imagery.  

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Men’s Hats: Decoration Elements

Graphics

The graphics are predominately detailed illustrations inspired by nature. Tigers and other Asian-inspired traditional tattoo designs are popular.

Prints and Patterns

Men re embracing florals and other bright patterns and colors. Generic camouflage, and licensed camo patterns remain popular.

Trim and Details

This season, the focus is on small decoration elements that give men’s hats a high-end retail look. You can expect things like branded closures, perforation, embossing, cork, mesh overlays, welds, and small patches.

Keep checking back every week! Next time we’ll cover youth hat trends. Let us know what you think about the men’s hat trends in the comments below; you can also follow us on Facebook, LinkedIn, Instagram, and Twitter.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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