How to Sell Health Care Hats

By Emily Potter on Jun 16, 2017 @ 8:00AM CDT

In our last blog, we looked at using hats as promotional products for hospitals. Today, we’re continuing to discuss health care hats as we look at independent practices and alternative medicine.

Health Care Hats for Independent Practices

These are small, usually locally owned health care facilities that specialize in the treatment of certain conditions or areas of the body.

Many times there are only a handful of doctors and support staff. So, it’s very important that potential patients are aware of their office and the services they provide; otherwise, they’ll never get any business.

The great thing about hats is they average over 3,000 impressions of their lifespan. The more caps a practice puts out into the community, the more people will be aware of its services. 

Depending on the size of the practice, the advertising decision maker could be anyone from the doctor to an office manager. Contact each office individually to see who is your point of contact.

We’ve provided you a short list below to give you an idea of different independent practices to reach out to and increase your sales of health care hats. 

  • Counseling
  • Dental
  • Dermatology
  • Hearing Therapy
  • Men’s Health
  • Pediatrics
  • Physical/Occupational Therapy
  • Planned Parenthood
  • Podiatry
  • Psychiatry
  • Psychology
  • Sleep Study Centers
  • Speech Therapy
  • Urgent Care
  • Vision
  • Walk-In Clinics
  • Weight Loss Clinics
  • Women’s Health

IMG_0873-Edit-1.jpgHealth Care Hats for Alternative Medicine

Not all medical practices involve prescriptions and labs. There are countless ways that people use alternative or natural measures in order to look and feel better. Really think outside the box and look out for small businesses in your area that focus on healing mind, body, and spirit.

Chiropractors

Chiropractors adjust a patient’s spine, neck, and hips to relieve pain, stiffness, and general discomfort. Although they cannot write prescriptions, many times they will work with their clients to develop a diet and exercise regimen to increase overall health and wellness.

Often times, these are independent practices who are constantly looking to increase their clientele. By attending local community events to pass out caps, and branding their practice properly, they can grow their patient list to full capacity.

Fitness Centers

Gyms may be either locally owned or national chains. Fitness centers spend a high portion of their advertising dollars at the end and beginning of each year.

December and January are their two biggest promotional months because patrons will purchase gym memberships in anticipation of setting and keeping their New Year’s resolutions.

Because they push their promotional products so hard during the winter, perhaps on your sales call, you should bring along a knit in addition to a traditional cap. This way they can promote their business all year long without breaking their budget.

Medical Cannabis Dispensaries

Tread this market carefully; this is still a taboo industry. Medical marijuana it is still illegal under Federal law despite the following states having laws in place so that patients can gain access to cannabis.

    1. Alaska
    2. Arizona
    3. Arkansas
    4. California
    5. Colorado
    6. Connecticut
    7. Delaware
    8. Florida
    9. Hawaii
    10. Illinois
    11. Louisiana
    12. Maine
    13. Maryland
    14. Massachusetts
    15. Michigan
    16. Minnesota
    17. Missouri
    18. Montana
    19. Nevada
    20. New Hampshire
    21. New Jersey
    22. New Mexico
    23. New York
    24. North Dakota
    25. Ohio
    26. Oklahoma
    27. Oregon
    28. Pennsylvania
    29. Rhode Island
    30. Vermont
    31. Washington
    32. Washington, D.C.
    33. West Virginia

If your territory does not include any of these states, just say no.

If you do sell promotional products in areas that allow cannabis, I have good news for you. Because of the Federal regulations that are in place, dispensaries cannot advertise to the general public in the same ways other companies can.

Even Facebook has been known to shut down pages promoting medical marijuana because it violates the social media giant’s community standards. 

Because of this, many dispensaries have resorted to using grass roots marketing efforts like promotional products as their main source of advertising. This trend is likely to continue until and unless the Federal ban is lifted.

That means more health care hats and more money in your pocket!

Spas & Reflexology Centers

Massage therapy is another natural way to relieve joint and muscle pain. Reflexology involves applying pressure to certain areas of the hands and feet to relieve pressure in a specific part of the body.

Many spas offer other wellness services like hair care, skin care, nail care, facials, cryotherapy, acupuncture, etc.

For places like this, caps can be used as part of the staff uniform as well as gifted or sold to customers.

Ultrasound & Birthing Clinics

These clinics are becoming more popular and prevalent as more women opt for a natural childbirth outside of a hospital. Centers like these have trained ultrasound technicians, nurses, doulas, midwives, etc. 

They offer a safe and comfortable environment for prenatal and postnatal care as well as labor and delivery services.

Many women and families are not aware that these services even exist because a hospital birth is the most common option. By giving away promotional hats to new parents and expecting couples, these centers can significantly expand their business.

Vitamin Supplement Stores

These stores may be small businesses or retail chains; sometimes they’re even connected to a gym or fitness center. They sell things like vitamins, natural home remedies, protein supplements, smoothies, and shakes. 

This is a great business to advertise at local events like 5Ks or marathons. By setting up a booth at fitness-oriented events and passing out logoed hats, they can expand their business and increase revenue. 

For more information on selling caps to the health care market, order your own Business Development Kit.

Don’t forget to check out the previous article on using hats for hospitals. What industry would you like to see us cover next? Let us know in the comments below. Don’t forget to follow us on Facebook, LinkedIn, and Twitter.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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