Business Development Kit: Non-Profits

By Emily Potter on Jan 27, 2017 @ 8:00AM CST

Outdoor Cap is changing the way you sell headwear in 2017 with our new Business Development Kits.

By choosing the Non-Profit Kit, you’ll receive:

  • Two Custom 5K Caps
  • A Non-Profit Industry White Paper
  • Targeted Customizable Flyers
  • An End User Focused PowerPoint Sales Presentation

In 2014, the non-profit industry was worth nearly $900 billion. If you look hard enough, you’re likely to find at least one charity event in your area every weekend of the year. These events are made possible with promotional products.

Promotional caps serve three distinct purposes for non-profits.

  • Act as walking billboards to promote awareness of a cause or organization
  • Act as gifts to thank volunteers and donors for their contribution
  • Act as fundraisers to be sold for a profit

Pic_Non-Profit_Industry-RGB.jpgCharity Classifications

Every non-profit organization falls into at least one of the following eleven categories.

Each type of non-profit will have its own ways of raising awareness and donations for its cause. An environmental organization will not use the same rhetoric to reach the public as a religious group does.

Your job as a promotional product salesperson is to bridge the communication gap and prove to each non-profit that caps speak a universal language when it comes to advertising.

Charity Events

There are tons of opportunities non-profit organizations can use to raise money or awareness for their cause. One of the most popular ways is to hold an event.

Headwear is a logical way for non-profits to show gratitude to participants or donors, especially during outdoor events or physically challenging activities. There are charitable events held practically every weekend in most cities.

Promote Awareness

Promotional headwear, when worn out in the community, acts as an endorsement to anyone who sees it.

If they are given to influential members of the community, others are likely to have a favorable impression of the organization or cause at hand. At the very least, they may recognize a humanitarian effort they weren’t aware of prior to seeing the cap.

Raising awareness is half the battle for non-profits working toward causes like eradicating disease or hunger. Promotional headwear is a highly effective, yet inexpensive way to do this.

Volunteer & Donor Appreciation

Where would non-profits be without the help of volunteer man-hours or monetary donations they receive?

It’s important that people feel as if their contribution is appreciated. Branded caps are a great way to show gratitude without blowing through those very funds that were donated.

Apparel, including headwear, remains consistently in the top most favorable promotional gifts year after year.

Fundraising

The final way non-profits use logoed caps is to raise funds.

When you sell headwear to a non-profit at a wholesale price, they can mark them up and sell them for a profit, or include the cap’s price into event participation fees.

At charity events that don’t require entrance fees, it is not uncommon to sell products with the event’s logo or charity’s logo. Branded caps are especially popular when sold at outdoor events.

This is just one more way to bring additional capital into the charity.

If you can help non-profits see how valuable promotional headwear can be in raising awareness and funds, your sales volumes are guaranteed to increase.

At Outdoor Cap, we want to help you win the sale. When you succeed, we succeed. That is why we are offering these selling kits to you. It is important to us that your customers realize and take advantage of the value promotional headwear can bring them.

CLICK HERE to order your Non-Profit Business Development Kit, today. We offer selling kits periodically; you will be first to know when new kits are made available. 

If you have any questions, please use the comments below to ask us anything. You can also follow us on FacebookLinkedIn, and Twitter for more updates.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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