Bentonville Promotional Products Professional Achieves Industry Certification

By Jessica Wheeless on Sep 14, 2020 @ 2:00PM CDT

Jenny Straub, of Outdoor Cap, Bentonville, AR, earned the certification of Certified Advertising Specialist administered by Promotional Products Association International (PPAI;, the largest international not-for-profit association for more than 16,000 members of the $24-plus billion promotional products industry.

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Jenny joined Outdoor Cap in September 2019 as the Director of Sales for the Promotional Products Division. With over 20 years in the promotional space, Jenny has accelerated Outdoor Cap's growth in the promotional products market. She is a highly respected member of the promo community and her commitment to becoming a CAS Certified Professional shows her dedication in leading Outdoor Cap to the top of the industry. 

Certified Advertising Specialist

The Certified Advertising Specialist (CAS) is one of the promotional products industry's premier professional designations. Individuals with a PPAI Certification are industry leaders -- those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of dedicated certification classes, demonstrated years of employment in the industry, elective courses, and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.


CAS Certification requires 25 hours from a structured industry approved curriculum along with 25 elective credits, completion of the Trained Advertising Specialist (TAS) certificate, and a passing score on the CAS Certification dedicated course quizzes. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/ supplier-distributor relations, advertising and marketing overview, product safety and business ethics. Upon completion of the core curriculum, individuals then can structure their own course schedules to deliver the greatest relevance and value for their careers.

PPAI Certificates

PPAI Certification demonstrates a commitment to both business excellence and continued professional growth. A relatively small percentage of professionals hold these certifications and are often the industry's innovators and leaders. PPAI Certification Program has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry. For more information on the CAS, MAS, MAS+ Certifications, please visit or e-mail


The promotional products medium is an essential element in the marketing communications mix. A “branded” tangible product turns an ordinary message into a marketing experience an audience can see, touch, hear, smell and even taste. Promotional products are one of the most efficient and effective media buys with the advertising industry. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.orgor contact PPAI at 972-258-3063 or

Topics: PPAI, cas, promotional products, Jenny Straub

Jessica Wheeless

Jessica Wheeless

Jessica Wheeless is the Marketing Manager for Outdoor Cap. She holds an M.S. in Psychology from Grand Canyon University and a B.A. in Linguistics from Williams Baptist University. Jessica is an avid reader with more books than bookshelf space.