Last week, we discussed how realtors can replace their tired old business cards with giveaway caps.
Today, we're broadening our scope to include the entire real estate industry: any business that deals in or aids the sale of property.
First, lets start by defining different types of properties.
Real Estate Companies
As we know, real estate companies work to facilitate the buying, selling, leasing, or renting of any type of land or property. Real estate professionals enable and simplify the process of transferring ownership.
They negotiate to take a percentage or portion of the selling price as commission. Property can be bought and sold by organizations or individuals. The four main types of properties consist of:
- Commercial Properties
- Stores
- Restaurants
- Industrial Properties
- Warehouses
- Factories
- Land
- Agricultural Land
- Oil or Minerals
- Recreational Land
- Vacant Lots
- Residential Properties
- Apartment Complexes
- Condos
- Duplexes
- Houses
Since real estate companies work with such a diverse group of people, it's important that their advertising strategy appeal to a broad range of people as well.
Hats act as a one-size-fits-all marketing medium and double as walking billboards. These companies see both buyers and sellers day-in and day-out.
At the very least, companies should be giving out promotional hats every time they close a sale. More preferably, however, they will offer them to all their potential clients, just as they would a pamphlet, brochure, or flyer.
Buying and selling homes is such a personal affair. Realtors spend a lot of face time with their clients, even if they don't ever close a sale. Promotional hats can only strengthen that relationship. Clients who receive a gift are more likely to use that company the next time they're in the market to buy or sell.
When selling to real estate companies, don't forget about all of the events, galas, trade shows, etc. that they and their partners attend each year. Instead of passing out business cards like everyone else, convince them to think outside the box.
You can ask your current real estate customers for referrals within the industry. There are a lot of other individuals and businesses involved in real estate beyond realtors.
Other Related Businesses
There are several hands that touch a piece of land or property and its documents during the process of transferring ownership.
- Appraisers & Surveyors
- Architects & Builders
- Banks & Loan Operators
- Homes Owners' Associations (HOA)
- Inspectors
- Investors
- Property Management Companies
- Title Companies
The structure has to be inspected and appraised; the banks and title companies have to review all of the paperwork and approve the loan. It's not as simple as walking into a store and pulling something off the shelf.
All of the individuals who help facilitate the process on the back end can also benefit from the use of promotional caps.
Real Estate agents and companies work very closely with these people on a regular basis. Once you establish a relationship with one client in the industry, work on getting an introduction to other influential people in the area.
If you surpass customer service expectations, they'll be happy to recommend you and your products to their colleagues.
Organizations like HOAs and property management companies have a different objective: filling units. HOAs benefits from having all of the homes in their neighborhoods filled with families. Property managers don't make money if their apartments or condos are empty.
Promotional hats can help them attract potential residents.
Find these people and organizations in your area and reach out to them to discuss the benefits headwear can bring to their business.
Again, don't be afraid to ask for additional contacts. Flex your networking muscles to maximize your selling potential.
The real estate market is a multi-billion-dollar enterprise. Between our headwear and your customer service skills, you should have no problem securing your piece of the market share.
For more information on selling caps to real estate companies, order your own Business Development Kit.
Don't forget to check out the first blog in this series. Is there a specific industry you would like to see covered by a future kit or blog series? Let us know your thoughts in the comments below. Don't forget to follow us on Facebook, LinkedIn, and Twitter for updates.
