How to Sell OneTouch Caps [Part 2]

By Emily Potter on Apr 10, 2018 @ 8:00AM CDT

In our last blog, we looked at using OneTouch caps as promotional products for modern markets like technology, education, and entertainment. Today, we’re continuing to discuss OneTouch caps as promotional products for businesses target at specific age demographics.  

Millennials and Gen Z

Markets that have a young target demographic like specialty beverages, non-profits, and real estate will value the sleek, trendy design.

Beverages

The specialty beverage industry is a multi-billion-dollar business. Offering everything from bottled water to meal replacements, the promotional sales opportunities are seemingly endless.

OneTouch caps are the perfect product to pair with a business sector that is highly saturated with hipsters and young people.

Non-Profits

In 2014, the non-profit industry was worth nearly $900 billion. If you look hard enough, you will find at least one charity event in your area every weekend of the year. These events are made possible with promotional products.

Promotional caps serve three distinct purposes for non-profits.

  • Act as walking billboards to promote awareness of a cause or organization
  • Act as gifts to thank volunteers and donors for their contribution
  • Act as fundraisers to be sold for a profit

Keep in mind, most businesses in this industry are working with a limited budget. Since OneTouch caps have a bit of a higher price point than other caps, you will really have to defend the product to your buyers

Real Estate

Purchasing any type of property is a huge commitment; it is one of the biggest investments a consumer will ever make. Whether it is land, a home, or a business, she is going to do her research to find a realtor she can rely on to guide her through the process.

Promotional hats act as a first impression; a gift that will begin the process of building trust with clients. By helping your real estate customers understand this simple fact, you will maximize your selling potential and theirs.

There are countless companies and individuals who have a hand in the process of facilitating a property sale. This means you have countless potential OneTouch customers within the real estate industry.

  • Appraisers & Surveyors
  • Architects & Builders
  • Banks & Loan Operators
  • Commercial Properties
  • Homes Owners’ Associations (HOA)
  • Industrial Properties
  • Inspectors
  • Investors
  • Land
  • Property Management Companies
  • Realtors
  • Residential Properties
  • Title Companies

_JNK5240.jpgMature Demographics

Sectors with a more mature audience will appreciate all that OneTouch has to offer, especially those with significant expendable income like financial, health care, or those in the hunting and fishing markets, since OneTouch is a higher end product.

Financial

Financial markets in America are the largest and most liquid in the world. In 2016, finance and insurance represented 7.3% ($1.4 trillion) of the U.S. GDP.

Consider all the financial businesses within your area, both the ones you have an established relationship with as well as those potential new clients.

OneTouch is revolutionizing the promotional headwear market. Talk to them about how this cap can not only advertise their company, but also give off the impression that it is up-to-date with market trends. 

  • Banks
  • Credit Card Companies
  • Credit Unions
  • Insurance Agencies
  • Lending Institutions
  • Tax Representatives
  • Wall Street

Health Care

The health care industry has an annual revenue totaling over $1.6 Trillion. There are over 750,000 medical companies in the U.S.

Health care professionals spend an average of 25% of their total marketing budget on promotional products. Most of which are used for marketing giveaways, client gifts, wellness initiatives, company events, or employee gifts.

Reach out to any of the following health care facilities to make sure their next selection is a OneTouch cap.

  • Cancer Treatment Centers
  • Chiropractors
  • Drug and Alcohol Rehabs
  • Elderly Care and Assisted Living
  • Fitness Centers
  • Hospitals
  • Independent Practices
  • Insurance Companies
  • Medical Cannabis Dispensaries
  • Pharmacies and Drug Companies
  • Spas and Reflexology Centers
  • Ultrasound and Birthing Clinics
  • Vitamin Supplement Stores

Outdoor Sports

There are 12.5 million hunters over the age of sixteen each year who spend around $23 billion on expenses necessary for the sport. There are around 185 million hunting trips taken in the U.S.

With so many different types of businesses serving the outdoor sports sector, it is easy to find new clients who will appreciate all that OneTouch by Outdoor Cap has to offer. 

  • Bait Shops
  • Campgrounds
  • Gun Ranges
  • Hunt Clubs
  • Hunting Lodges
  • Hunting/Fishing Supply Stores
  • Meat Processors
  • State Regulators
  • Taxidermists

If you can help companies see how valuable promotional headwear can be in growing and maintaining their customer base, your sales volumes are guaranteed to increase.

For more information on selling promotional caps into the automotive industry, order a Business Development Kit today.

Don’t forget to check out the previous article on using OneTouch caps for modern industries. What market would you like to see us cover next? Let us know in the comments below. You can also follow us on Facebook, LinkedIn, and Twitter.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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