How Headwear Attracts Tourists to the Agricultural Market

By Emily Potter on Mar 6, 2018 @ 8:00AM CST

This is the final article in our series on the agricultural market; we’re discussing the tourist side of the industry. Last time, we looked at farmers, ranchers, and equipment salesmen.

Orchards, Patches, Vineyards, & More

Apple orchards and pumpkin patches are popular destinations in the autumn months. Couples go on romantic apple-picking ventures while parents take their children to select the perfect potential jack-o-lantern for Halloween. 

In November, pumpkins, gourds, and squash are staples in any Thanksgiving cornucopia. They are used for eating as much as they are decorating.

Many of these are family-owned farms that serve as weekend attractions throughout the season. They offer an entire day’s worth of activities from hay rides and corn mazes, to pumpkin carving and petting zoos. It is imperative that they promote their business vehemently during the fall months to supplement for slower seasons. 

That is where caps come in.

Wine vineyards also draw a lot of tourism. They offer tours, tastings, pairing classes, grape stomps, some even have room and board on site. Travel makes up a significant portion of their revenue, and rarely do visitors leave without purchasing a case or two. 

Not only are they using promotional products to sell their wines, they are also using them to attract visitors and entice them to come back year after year.

By selling or giving away caps with the vineyard’s logo to tourists, they can create a memento or keepsake that visitors will take home with them to be reminded of the great time they had, thus inspiring them to return.

By positioning caps as a nostalgia item that will increase exposure and brand reputation, you can increase your promotional sales to vineyards all over the country.IMG_9096.jpg

Farmer’s Markets & Craft Fairs

Often times, farmers will take their locally grown produce to farmer’s markets to sell to individual consumers and to small businesses and restaurants in the area. They can give out their branded caps at these events in order to promote their farm and its homegrown goods.

Craft fairs are where small business owners and tradesmen sell their handmade goods. Many of these crafts include things like leather and woodworking that come straight from the agriculture industry. Reach out to these individuals to tell them about the value of headwear as a promotional tool.

You can also get in touch with the individuals or groups who organize the markets and fairs in your territories. Logoed caps can be used as freebies or prizes at events in order to promote future events and increase attendance.

After all, each cap receives over 3,100 impressions over its average 7-month lifespan.

If you can help consumers within the agricultural market see how valuable promotional headwear can expand their business’s reach, your sales volumes are guaranteed to increase. 

The agricultural market is only going to continue to grow as consumers demand to know more about how their food is grown and raised. Homegrown, organic products are trendy, and that is not likely to change anytime soon.

In 2015, the agricultural market made up 5.5% of the United States GDP. Don’t forget to check out our previous article on farms, ranches, and equipment sales.

For more information on selling caps into the agriculture industry, order your own Business Development Kit.

Is there a specific industry you would like to see covered by a future kit or blog series? Let us know your thoughts in the comments below. Don’t forget to follow us on Facebook, LinkedIn, and Twitter for updates.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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