Graphic Design: The Third Step in Custom Domestic Embroidery

By Emily Potter on Sep 22, 2017 @ 8:00AM CDT

Welcome back to the domestic embroidery series!

It’s been a couple of months since the last post on Sample Specialists. Prior to that, we discussed Account Leads. This time, we sat down with the head of our graphic design team to give you an inside look at how we bring your ideas to life.IMG_0028.jpg

Help Us Help You

There are a couple of things our designers asked us to share that you can do to help us give you the best service with the quickest turnaround times.

The number one thing you can do to help us is give us high-quality vector artwork of your logo.

There are two types of art—Vector and Raster. Vector artwork is preferred because our designers and digitizers can manipulate it (i.e., change the image size or reshape it to fit the space) without losing quality or integrity of the image.

When we receive a Raster file, usually our designers have to completely redraw and recreate the logo as a Vector file before we can use it. This will likely increase your turnaround time. Sometimes, we can use the Raster art we’re sent IF it has very high resolution and clear detailed imagery.

But if you have the ability to send us Vector artwork, do that just to be on the safe side.

Vector files typically end in .ai, .eps, .pdf, .svg, or .cdr.

Raster files end in .jpeg, .jpg, .gif, .png, .tif, .tiff, .psd, .raw, .doc, .docx, or .bmp.

Services We Offer

Once the Sample Specialist requests your sample, it comes to us for design services. Our Graphic Designers will create a virtual design so you can see what your cap will look like.

If you’re unsure what kind of cap you want—MeshbackSnapback, Boonie, Beanie, etc. we can put your logo on different styles and send you virtual designs to choose from. 

If you don’t have a logo, our expert graphic designers can create one for you for an additional fee.

If you send us a photo of a previously made hat and ask us to duplicate it, we will do our very best. Often times, we can closely replicate it, but if we don’t have the original artwork, there is certain to be some discrepancies.

Keep in mind, anytime we have to add additional steps or create new art, it will increase your lead-time.Screen Shot 2017-09-22 at 8.37.18 AM.png

Things to Consider

Depending on the artwork you send us and how it’s designed, at times we may need to modify it so that it sews out better. 

This most often occurs with text size. Any text under .25 inches tall will be too small to be legible. The bigger the text, the better the readability, and the better it looks sewn out.

If your logo has a lot of fine details it won’t sew out well, so we may need to simplify it. If your logo is very busy, our designers will work to remove the details while keeping the overall look in tact. 

Our embroidery professionals will do their best to walk you through the process and give their expert opinion, but these are your caps, so you will always have the final say.

Don’t forget to visit the past articles in this series to follow along with each step in the custom domestic embroidery process. 

And stay tuned for more in the future. Next time, we’ll sit down with one of our digitizers to look at how we turn your designs into a file that the embroidery machines can read.

Until then, you can sign up for blog updates below, or leave us a comment. You can also follow us on Facebook, LinkedIn, and Twitter.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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