Business Development Kit: Real Estate

By Emily Potter on Jan 24, 2017 @ 8:00AM CST

Outdoor Cap is changing the way you sell headwear in 2017 with our new Business Development Kits.

By choosing the Real Estate Kit, you’ll receive:

  • Two Custom Property Management Caps
  • A Real Estate Industry White Paper
  • Targeted Customizable Flyers
  • An End User Focused PowerPoint Sales Presentation

Purchasing any type of property is a huge commitment; it’s one of the biggest investments consumers ever make. Whether it‘s land, a home, or a business, they’re going to do their research to find a person or company they can rely on to move them through the process.

Promotional hats act as a first impression; a gift that will begin the process of building trust with clients. If you help your real estate customers understand this simple fact, you will maximize your selling potential and theirs.

Pic_Real_Estate_Industry-RGB.jpgReal Estate Agents

Real Estate is a competitive industry in which each realtor is working towards her own gain. It is similar to owning a small business. To effectively promote the business, they must first promote themselves, and gain the trust of potential clients.

Because they act as an endorsement, hats help to build necessary trust between the buyer or seller and the real estate agent.

Will sellers trust a realtor to sell their house because they saw her face on a billboard or in someone’s yard? Perhaps, but a more likely scenario is when they trust her because they think other buyers and sellers trust her.

Perception is reality. Her hat acts as the wearer’s stamp of approval, and this type of promotion can influence anyone who sees it.

Real Estate Companies

As we know, real estate companies work to facilitate the buying, selling, leasing, or renting of any type of land or property. Real estate professionals enable and simplify the process of transferring ownership.

They negotiate to take a percentage or portion of the selling price as commission. Property can be bought and sold by organizations or individuals. The four main types of properties consist of: 

  • Commercial Properties
  • Industrial Properties
  • Land
  • Residential Properties

Since real estate companies work with such a diverse group of people, it’s important that their advertising strategy appeal to a broad range as well.

Hats act as a one-size-fits-all marketing medium and double as walking billboards. These companies see both buyers and sellers day-in and day-out.

Other Related Businesses

A lot of hands touch a piece of land or property and its documents during the process of transferring ownership.

  • Appraisers & Surveyors
  • Architects & Builders
  • Banks & Loan Operators
  • Homes Owners’ Associations (HOA)
  • Inspectors
  • Investors
  • Property Management Companies
  • Title Companies

The structure has to be inspected and appraised; the banks and title companies have to review all of the paperwork and approve the loan. It’s not as simple as walking into a store and pulling something off the shelf.

All of these individuals who help facilitate the process on the back end can also benefit from the use of promotional caps.

Real Estate agents and companies work very closely with these people on a regular basis. Once you establish a relationship with one client in the industry, work on getting an introduction to other influential people in the area.

If you surpass customer service expectations, they’ll be happy to recommend you and your products to their colleagues.

Organizations like HOAs and property management companies have a different objective: filling units. HOAs benefits from having all of the homes in their neighborhoods filled with families. Property managers don’t make money if their apartments or condos are empty.

Promotional hats can help them attract potential residents.

Again, don’t be afraid to ask for additional contacts. Flex your networking muscles to maximize your selling potential.

At Outdoor Cap, we want to help you win the sale. When you succeed, we succeed. That is why we are offering these selling kits to you. It is important to us that your customers realize and take advantage of the value promotional headwear can bring them.

CLICK HERE to order your Real Estate Business Development Kit, today. We offer selling kits periodically; you will be first to know when new kits are made available.

If you have any questions, please use the comments below to ask us anything. You can also follow us on FacebookLinkedIn, and Twitter for more updates.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.