Business Development Kit: Restaurants

By Emily Potter on Jul 10, 2018 @ 8:00AM CDT

Outdoor Cap is changing the way you sell headwear with our new Business Development Kits.

By choosing the Restaurant Kit, you’ll receive:

  • Three Custom Pizza Caps
  • A restaurant Industry White Paper
  • Targeted Customizable Flyers
  • An End User Focused PowerPoint Sales Presentation

The restaurant industry employs over 14.5 million people in the United States and brought in $799 billion in 2017.Kit Hats_Restaurant

Quick Service

More commonly known as Fast Food, Quick Service restaurants are those that offer a drive-thru, walk up counter, fast delivery, or a combination of the three. It is important for businesses to provide their employees with hats for health reasons. Believe it or not, customers get really bent out of shape over hair in or around their food.

Fast and Casual

Like Fast Food, Fast Casual restaurants can utilize caps as part of their employee uniform, as many employees will work all areas from the kitchen to the register, to the dining room. Many places require some sort of head covering for any employees who work in the kitchen or handle food directly.

Casual Dining restaurants include a full-service wait staff and typically a bar area. These are restaurants like Red Lobster, Chili’s, TGI Fridays, Applebee’s, Olive Garden, etc. Caps can be used as part of the employee uniform at these establishments as well, bartenders and kitchen staff especially, but also managers, servers, and delivery persons.

Fine Dining

Typically, the staff won’t be wearing caps in fine dining establishments. You may be able to sell them for the busboy or kitchen uniform, but certainly not for the servers or hosts.

Local Establishments

With food trucks popping up at every corner, park, and festival, it is vital now more than ever that small businesses differentiate themselves from the crowd and noise by advertising effectively without breaking the bank.

Promotional caps are the perfect way to do this. They are inexpensive and highly visible. Customers will literally walk around the community, neighborhood, or event with the business’s logo on their heads.

Delivery Services

Obviously, you still want to outfit every pizza delivery boy in your territory with a logoed cap, but you can take it so much further than that. Nowadays there are apps you can log into, order from a variety of restaurants and stores (including pharmacies and liquor stores), and a delivery driver will go pick it up and bring it to your door for a small fee. You can even pay and tip your driver right in the app.

Because these services are still so new, they require a lot of inexpensive yet highly visible advertising. The delivery vehicles are wrapped in logos, the drivers wear t-shirts and caps, but how can promotional products be used to create brand loyalty when new apps pop up as the market grows?

Health and Safety Regulators

Representatives from the Food and Drug Administration (FDA), Alcohol and Beverage Control (ABC), and health inspectors will often travel around visiting restaurants and bars to ensure they are up to code and meeting all food safety and service regulations.

Use your Restaurant Kit to generate ideas for reaching out to any of the above-mentioned stores and close more sales.

At Outdoor Cap, we want to help you win the sale. When you succeed, we succeed. That is why we are offering these selling kits to you. It is important to us that your customers realize and take advantage of the value promotional headwear can bring them.

CLICK HERE to order your Restaurant Business Development Kit, today. We offer selling kits periodically; you will be first to know when new kits are made available.

If you have any questions, please use the comments below to ask us anything. You can also follow us on Facebook, LinkedIn, and Twitter for more updates.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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