Business Development Kit: Camouflage

By Emily Potter on Mar 23, 2018 @ 8:00AM CDT

Outdoor Cap is changing the way you sell headwear with our new Business Development Kits.

By choosing the Camouflage Kit, you’ll receive: 

  • Three Custom Camo Caps
  • An Outdoor Sports White Paper
  • Targeted Customizable Flyers
  • An End User Focused PowerPoint Sales Presentation 

There are 12.5 million hunters over the age of sixteen each year who spend around $23 billion annually on expenses necessary for the sport.Blog_Image_BDK_Camo.jpg

Hunting Lodges and Clubs

Hunting lodges are a sort of getaway retreat or vacation spot for outdoor enthusiasts. These are cabins or other housing units that hunters can rent all season long. Hunt clubs are groups of people who get together to form a club with the goal of working together to have a place they can hunt each season.

Reach out to lodges, clubs, and landowners in your territories to see how you can help them gain more clients and members.

Meat Processors

Some hunters will clean and butcher their own kill. However, many will send the meat to a processor to be butchered and made into specialty meats like jerky, or summer sausage.

Since this is a very specialized business, it is imperative that they are well known among the local outdoor sports community. It is your job to help them understand that in order to maintain and grow their customer base, they need to advertise to hunters in a way that will really reach them.

Taxidermists

It is common for hunters to take their kill to a taxidermist who will mount it into a trophy to be hung on the wall. 

This too is a highly specialized business, so advertising is of the utmost importance for taxidermists to grow their business.

State Regulators

Consider reaching out to the Game and Fish Commission or Parks and Recreation Committees of the states within your sales territory. Perhaps a logoed camo cap is the only thing missing from their staff uniforms.

Hunting/Fishing Supply Stores

Hunting and fishing supply stores are where outdoor enthusiasts go to purchase guns, bows, ammo, blinds, fishing poles, tackle, and any other gear they may need. There are small locally owned stores as well as large national chains.

They can use logoed caps as gifts to their corporate clients, or for employees, as part of the new hire onboarding package, for example. 

Gun Ranges

Set up a meeting with the owners of these small businesses to discuss how camouflage caps can increase traffic to their gun range. One way to pitch headwear and close a sale with the gun range owner is to encourage him to run a special in which he offers a free cap with every gun purchase or transaction over a specified dollar amount.

Campgrounds

Camo caps are a great addition to the camp’s staff uniform. They can also be given out to valuable customers as a way to say thank you for coming back each year, especially those who rent a space all season long.

Bait Shops

Bait shop employees can wear caps branded with the store’s logo as part of their uniform.

Use your Camouflage Kit to generate ideas for reaching out to any of the above-mentioned facilities and close more sales.

At Outdoor Cap, we want to help you win the sale. When you succeed, we succeed. That is why we are offering these selling kits to you. It is important to us that your customers realize and take advantage of the value promotional headwear can bring them.

There are around 185 million hunting trips taken in the U.S. With so many different types of businesses serving the outdoor sports sector, it is easy to find new clients.

CLICK HERE to order your Camouflage Business Development Kit, today. We offer selling kits periodically; you’ll be the first to know when new kits are made available.

If you have questions, please use the comments below to ask us anything. You can also follow us on Facebook, LinkedIn, and Twitter for more updates.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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