Athleisure Hat Trends: Spring/Summer 2019

By Emily Potter on Jun 22, 2018 @ 8:00AM CDT

2018-06-20-blog-photo-02Welcome to the final article in our four-part trend series. This post will cover athleisure hat trends meant for an active lifestyle.                                   

There are three high-level trends this season.

The first style for the S/S ’19 season is full of earth tones inspired by natural elements like stone, marble, and water.

The next trend consists of bright, primary colors with military muses, glitter, and a touch of the 1980s. 

The final style focuses on pastel hues with iridescent and rainbow finishes that create a mood enhancing response.

Over the past month, we have covered hat trends for women, men, and youth. It’s not too late to review and prepare for Autumn/Winter 2018. 

We will continue to keep you up to date with future trends biannually. So, keep an eye out later this year for the Autumn/Winter 2019 series.

Forecasting for performance hat trends pulls from the athleisure or activewear phenomenon we’ve all experienced in recent years. 

For both women and men, athleisure hat trends call for performance fabrics with sun-protection capabilities, generic camouflage, sublimation, visor shapes, and flat billed caps.2018-06-20-blog-photo-03

Women’s

Patterns and Graphics

The patterns and graphics for athleisure hat trends can only be described as bold. You’ll see a lot of bright colors with in-your-face patterns, Geometric patterns, stripes, gradients, and distressed looks are all popular. There will also be oversized logos and enlarged text.

Running and Training

Bright colors and reflective fabrics are essential for safety reasons. Performance fabrics with perforation will be popular. Motivational saying will be used with small branding hits and metallic accents.

Outdoor Active

In this category, you can expect bright pastels, sublimation, and small logos. There are a lot of different shapes like military styles and visors as well as brim shapes, like buckets and boonies, for optimal shading from the sun.2018-06-20-blog-photo-01

Men’s

Patterns and Graphics

Men are also into oversized logos and metallic accents. Geometric patterns, hand-drawn type and custom camouflage patterns are all common. You can expect to see a lot of blacks and greys with tone on tone designs.

Running and Training

Again, reflective fabrics are a necessary safety measure for runners. You’ll see a lot of perforation, generic camo, metallic accents, and motivational sayings.

Outdoor Active

You can expect earthy colors found in nature with small brand marks and artwork. Packable styles, like foldable visors will be popular attributes for those outdoorsmen who like to pick up and go on an adventure at a moment’s notice. Performance fabrics, sun-protection, and technology are also important to this market.

This is the final article in the S/S ‘19 blog series. We will continue to visit the topic of trend guides twice a year for each upcoming season. As we stated before, we work several seasons ahead so that merchandise has time to go to market.

Let us know what you think about the athleisure hat trends in the comments below. And don’t forget to follow us on Facebook, LinkedIn, and Twitter.

Emily Potter

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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